Tueoris conducted a mapping of global personal data processing activities for a global media, publishing and marketing services company. Data mapping included front-end processing activities and back-end processes such as personal data optimization for marketing and analytics purposes. Primary objectives of the engagement were creation of a data inventory for in-scope activities; identification/validation of third-party data processors; preparation for compliance with data subject rights request fulfilment; and compliance with the EU General Data Protection Regulation (“GDPR”) and California Consumer Privacy Act (“CCPA”). Secondary objectives included the identification of opportunities for business process improvements and development of new data use strategies.