Blog
The New Marketing Threat: The Legal Risk of Email Pixels
Organizations leveraging email marketing that includes tracking pixels should be paying attention to a new wave of class action lawsuits that may impact their marketing practices. The new class actions are similar to the Meta pixel cases we have seen filed...
New US Consumer Health Privacy Laws: Essential Do’s and Don’ts
PDF version accessible here.
Unlocking Consumer Health Privacy: The Latest State Regulations
PDF version accessible here.
Privacy and Security Implications of Tracking Technologies
Though they may not be as old as your grandma’s chocolate chip cookie recipe, web cookies have been around since the internet exploded in popularity in the early 90’s and have played an understated role in improving the browsing experience of countless users on the...
Determine if a Tracking Technology is a “Sale” or “Share”
With each state privacy regulation that emerges, there is growing scrutiny over organizations’ collection and processing of consumer personal information. More than ever, organizations are being held accountable for the personal information being collected directly...
Decoding Conversions API and Privacy Implications
Authored by: Gianna Jiang, Privacy Engineering ConsultantIn a world driven by technology, where ads seem to follow you around the internet, have you ever wondered how it all works? Buckle up, because we're about to uncover the new secret sauce of targeted advertising...
Managing downstream risks of ‘do not sell’ fulfillment
Authored by: Camille Ley, Senior Privacy Consultant and Lindsay Farbent, Privacy ConsultantIf you are like many businesses that have implemented solutions to honor consumer do not sell/share requests in accordance with U.S. state privacy laws, you have likely placed a...
Key Steps for Meeting U.S. State PIA Obligations
Under expanding U.S. state privacy laws, businesses must be prepared to assess the protection of certain personal information and individuals’ privacy rights prior to initiating planned data processing activities. While similar impact assessments may be familiar if...
Implementation Notes: CPRA Draft Regulations and the Impact on Third-Party Agreements
The latest draft of CPRA regulations (released on November 3, 2022) includes new requirements for agreements with service providers, contractors, and third parties that retain, use, or disclose Personal Information (“PI”). The draft regs specify that agreements must:...