Tracking Technologies

The New Marketing Threat: The Legal Risk of Email Pixels

Aug 22, 2024 | GENERAL, PRIVACY, REGULATORY COMPLIANCE, Tracking Technologies

Organizations leveraging email marketing that includes tracking pixels should be paying attention to a new wave of class action lawsuits that may impact their marketing practices. The new class actions are similar to the Meta pixel cases we have seen filed...

Privacy and Security Implications of Tracking Technologies

Feb 6, 2024 | CCPA, GDPR, GENERAL, REGULATORY COMPLIANCE, Tracking Technologies

Though they may not be as old as your grandma’s chocolate chip cookie recipe, web cookies have been around since the internet exploded in popularity in the early 90’s and have played an understated role in improving the browsing experience of countless users on the...

Tracking Technologies

The New Marketing Threat: The Legal Risk of Email Pixels

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