Organizations leveraging email marketing that includes tracking pixels should be paying attention to a new wave of class action lawsuits that may impact their marketing practices. The new class actions are similar to the Meta pixel cases we have seen filed...
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Privacy and Security Implications of Tracking Technologies
Though they may not be as old as your grandma’s chocolate chip cookie recipe, web cookies have been around since the internet exploded in popularity in the early 90’s and have played an understated role in improving the browsing experience of countless users on the...
Decoding Conversions API and Privacy Implications
Authored by: Gianna Jiang, Privacy Engineering ConsultantIn a world driven by technology, where ads seem to follow you around the internet, have you ever wondered how it all works? Buckle up, because we're about to uncover the new secret sauce of targeted advertising...
Managing downstream risks of ‘do not sell’ fulfillment
Authored by: Camille Ley, Senior Privacy Consultant and Lindsay Farbent, Privacy ConsultantIf you are like many businesses that have implemented solutions to honor consumer do not sell/share requests in accordance with U.S. state privacy laws, you have likely placed a...
Your Cookies Banners are Not Enough: How to Gain True Compliance with Cookies Requirements
It’s become increasingly clear that true compliance with applicable cookies requirements is no easy task. Sorting through the requirements of General Data Protection Regulation (“GDPR”), the ePrivacy Directive and now …
NY SHIELD Act: Keeping Your Business Compliant
On March 21, 2020, New York’s Stop Hacks and Improve Electronic Data Security Act (“SHIELD Act”) went into effect, amending New York’s data breach notification law and imposing new …
Building the Privacy Balance Sheet in VC and PE Portfolios
By Rob McWilliams, Consultant – Tueoris In a global economy that is more reliant than ever on digital information, personal data is a high-value asset that carries corresponding risks. …